RETIRED NFL PLAYERS SEEK COMPENSATION FOR THE USE OF THEIR IDENTITIES TO PROMOTE AND RAISE REVENUE FOR THE NFL

The retired players of the National Football League have filed a class action lawsuit against the League for the unauthorized use of their identities. The lawsuit challenges the unauthorized use of the retired players’ names, images, and likenesses to promote the NFL brand and otherwise produce revenue for the League. The action seeks to resolve the rights of as many retired NFL football players as possible, regardless of level of celebrity, prominence in NFL Films or how long they played in the league. The players allege the NFL has earned substantial revenue by using the identities of retired NFL football players to promote the League’s “glory days,” primarily with its NFL Films division. The NFL’s efforts to use its past to promote its brand have allowed the NFL to billions of dollars of annual revenues.